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Lingerie

Brand Website Design (Pitch)

Van Heusen Lingerie is your go-to for graceful, modern intimates. It combine comfort and style in every piece, making intimate wear sophisticated and easy. It is a thoughtfully designed, contemporary lingerie collection.

The Brief

Design a distinctive and user-friendly website for Van Heusen Lingerie's India. Prioritize an intuitive user experience, with a clean and modern aesthetic. Capture the essence of the brand while ensuring seamless navigation. The design should showcase the product range and encourage effortless exploration for a successful pitch presentation.

Solution

In approaching the pitch project, I embraced creative liberty to reshape it with edgy imagery, crafting a sleek and user-friendly design. The outcome is a minimalist aesthetic that effortlessly captivates, seamlessly merging cutting-edge visuals with simplicity, creating an impactful and memorable impression for maximum engagement and resonance.

Briefs

Instore Tablet Application

Van Heusen Lingerie is your go-to for graceful, modern intimates. It combine comfort and style in every piece, making intimate wear sophisticated and easy. It is a thoughtfully designed, contemporary lingerie collection.

The Brief

Van Heusen Men's Innerwear offers premium quality and comfort with ultra-soft materials. Choose from a diverse range, including briefs, trunks, vests, and boxer shorts. Experience high-quality innerwear designed for ultimate comfort and style.

Solution

Conducting thorough user research, we identified needs and designed an intuitively stylish app. It's user-friendly, requiring minimal digital know-how. This ensures all users can easily grasp showcased products without assistance, emphasizing a seamless and accessible experience in our thoughtfully crafted design.

Athleisure

Landing Page Design

Van Heusen Athleisure effortlessly blends style and comfort for the modern individual, offering versatile wardrobe choices that transition seamlessly from the gym to casual settings. With innovative fabrics and designs in joggers, hoodies, and t-shirts, this collection strikes the ideal balance between fashion and functionality, ensuring a dynamic and contemporary appeal.

The Brief

Design & develop a sleek landing page for VH's athleisure collection launch in India. Prioritize a modern, cutting-edge design that seamlessly integrates the latest technology. The layout should be simple, ensuring a user-friendly experience while effectively showcasing the collection's products and features.

Solution

Crafted a cutting-edge landing page with a contemporary design, harmonizing seamlessly with VH's existing website. The challenge involved maintaining consistency while innovating. Developed a system that integrates smoothly with their CMS, ensuring a cohesive and visually appealing user experience across the entire online platform.