UX Research & UI Design
Un is a game-changing upcycled denim brand, dedicated to saving the environment from fast fashion. They craft high-quality denim into stylish designs, with their iconic GreenPocket leading the way. Un is more than a brand; it’s a movement, transforming fashion into a conscious choice, one GreenPocket at a time.
Our design brief tasked us with creating a cutting-edge ecommerce website, conducting comprehensive UX research, and infusing it with a contemporary fashion vibe. The key goals were simplicity and a strong focus on the brand’s sustainability ethos.
We tackled the challenge by conducting in-depth User Research, refining Information Architecture, crafting meticulous Wireframes, and designing a sleek UI. Our collaboration and data-driven discussions with the development team ensured a seamless and user-friendly website, effortlessly bridging design and development.
Here's an animated preview of a few pages.
